Wednesday, July 1, 2015

Tap Into the Power of Reddit - Internet Marketing

I'm always amazed when I speak with other internet marketers who have never harnessed the power of the giant beast that is Reddit. I can understand that while it's users are some of the most honest and perhaps intimidating; they are also some of the most avid and consistently engaged - particularly when compared to other social and sharing mediums. 

Many of us longtime online marketers have long known that Reddit is one of the ultimate tools of IM... when used in the correct manner. However, I notice that many newcomers write Reddit off as an older and non-relevant aspect of the internet. Many who do recognize Reddit's power simply do not know how to engage in a manner that is conducive to Reddit's loyal community. 

Although this website is 10-years old, it remains one of the biggest websites on the internet, boasting over 20 million uniques per month. 

So how does Reddit work and how can it help you increase YOUR bottom line? 

Friday, June 26, 2015

Time is the Ultimate Currency

One of my favorite quotes by Thoreau.

"The price of anything is the amount of life you exchange for it."

Time is truly the ultimate currency. It is fleeting. Just like money, we often think that we've got more than enough of it until we take a look and examine where we are and what we've accomplished with it.

Wednesday, June 24, 2015

Mobile Checkout Optimization - Critical Steps to Success

If you work within commerce of any kind, whether it be online or offline - you likely know that mobile search is quickly becoming one of the most effective avenues of business growth. 

Was your primary 2015 Mobile Optimization strategy to ensure that your website was responsive?

While this idea is a great start, it certainly won't go the distance. 

Did you know that....

60% of all local searches now original from smartphones? 
As a business owner or internet marketing expert, you can rest assured that intelligent effort placed into your mobile marketing and optimization strategy will not be in vain. 

How does one approach conversion optimization with regards to mobile devices? After all, essentially everyone uses their devices in a different manner. In fact, you may be shocked at how opposite some of your most popular conversion pipelines look.

One of my many recommended reads on Mobile Optimization is written by Talia Wolf at Conversioner.

Monday, January 26, 2015

Must Reads - The Last Week in Internet Marketing


 Many of the top minds in internet marketing, SEO, and essential learning create amazing (and free) content everyday for the masses to consume. Every now and again, an article stands out as important or incredibly thought provoking. I've listed some of these great finds below. Enjoy!

 Making Your Brand and Keyword Strategy Work Together -  A very useful blog post on SEJ from one of Internet Marketing's veteran SEO rockstars. Joost Devalk (of the WP plugin fame) 

How to Increase your Website's Traffic Without Any Marketing - Neil Patel offers his usual high-quality tips and advice on getting the most out of your Online Marketing efforts. A great case for the often-ignored long-tail keywords. 

Google Replacing City Experts with Local Guides Program - For those who focus on Local SEO and geographically-targeted online campaigns, this is a very interesting development on the "Google" front. As of February 16, the City Experts program that encouraged G+ users to become active reviewers will be upgraded and now called Local Guides.

Twitter Quietly Kills it's Analytics Tool, pushing site owners to use Cards - The Next Web offers key information regarding this new change that will affect many marketers. Still in it's infancy - at just over a year old, Twitter is taking on a new direction with it's analytics tool. 

7 Content Marketing Tools to Improve Your Productivity - As a leading source of all things Content Marketing, the Content Marketing Institute offers up seven amazing tools that will have you on the road to a more organized and less time-consuming content marketing campaign. 

10 Key Factors that Will Determine the Future of Google + - While Google is the biggest player when it comes to search, that is certainly not so when it comes to social media. The use of their own social network was far less than they had hoped. This leaves many of us wondering...what comes next? 

Wednesday, December 31, 2014

An Important Question That Everyone Should Ask Themselves

The above graphic certainly poses a question worth thinking about. It may be an uncomfortable question for many, and for good reason. It really delves into the real question "Are you happy?". 

Whether you are a professional, a housewife, an entrepreneur, or an aspiring [insert creative occupation here], this is really a question that everyone should be asking themselves as they define their goals and desires for the New Year. 

Happy New Year to all! 

Cheers to 2015!

Sunday, December 21, 2014

Business Advice for the New Year

Incredibly useful information to remember while heading into a New Year!

Do not analyze what your competition is doing - Analyze what they're NOT doing!