If you work within commerce of any kind, whether it be online or offline - you likely know that mobile search is quickly becoming one of the most effective avenues of business growth.
Was your primary 2015 Mobile Optimization strategy to ensure that your website was responsive?
While this idea is a great start, it certainly won't go the distance.
Did you know that....
60% of all local searches now original from smartphones?
As a business owner or internet marketing expert, you can rest assured that intelligent effort placed into your mobile marketing and optimization strategy will not be in vain.
How does one approach conversion optimization with regards to mobile devices? After all, essentially everyone uses their devices in a different manner. In fact, you may be shocked at how opposite some of your most popular conversion pipelines look.
One of my many recommended reads on Mobile Optimization is written by Talia Wolf at Conversioner.