Monday, January 26, 2015

Must Reads - The Last Week in Internet Marketing


 Many of the top minds in internet marketing, SEO, and essential learning create amazing (and free) content everyday for the masses to consume. Every now and again, an article stands out as important or incredibly thought provoking. I've listed some of these great finds below. Enjoy!

 Making Your Brand and Keyword Strategy Work Together -  A very useful blog post on SEJ from one of Internet Marketing's veteran SEO rockstars. Joost Devalk (of the WP plugin fame) 

How to Increase your Website's Traffic Without Any Marketing - Neil Patel offers his usual high-quality tips and advice on getting the most out of your Online Marketing efforts. A great case for the often-ignored long-tail keywords. 

Google Replacing City Experts with Local Guides Program - For those who focus on Local SEO and geographically-targeted online campaigns, this is a very interesting development on the "Google" front. As of February 16, the City Experts program that encouraged G+ users to become active reviewers will be upgraded and now called Local Guides.

Twitter Quietly Kills it's Analytics Tool, pushing site owners to use Cards - The Next Web offers key information regarding this new change that will affect many marketers. Still in it's infancy - at just over a year old, Twitter is taking on a new direction with it's analytics tool. 

7 Content Marketing Tools to Improve Your Productivity - As a leading source of all things Content Marketing, the Content Marketing Institute offers up seven amazing tools that will have you on the road to a more organized and less time-consuming content marketing campaign. 

10 Key Factors that Will Determine the Future of Google + - While Google is the biggest player when it comes to search, that is certainly not so when it comes to social media. The use of their own social network was far less than they had hoped. This leaves many of us wondering...what comes next?