Mobile Checkout Optimization - Critical Steps to Success

If you work within commerce of any kind, whether it be online or offline - you likely know that mobile search is quickly becoming one of the most effective avenues of business growth. 

Was your primary 2015 Mobile Optimization strategy to ensure that your website was responsive?

While this idea is a great start, it certainly won't go the distance. 

Did you know that....

60% of all local searches now original from smartphones? 

As a business owner or internet marketing expert, you can rest assured that intelligent effort placed into your mobile marketing and optimization strategy will not be in vain. 

How does one approach conversion optimization with regards to mobile devices? After all, essentially everyone uses their devices in a different manner. In fact, you may be shocked at how opposite some of your most popular conversion pipelines look.

One of my many recommended reads on Mobile Optimization is written by Talia Wolf at Conversioner.

Mobile Checkout Optimization: 12 Steps to Success

An Important Question That Everyone Should Ask Themselves

The above graphic certainly poses a question worth thinking about. It may be an uncomfortable question for many, and for good reason. It really delves into the real question "Are you happy?". 

Whether you are a professional, a housewife, an entrepreneur, or an aspiring [insert creative occupation here], this is really a question that everyone should be asking themselves as they define their goals and desires for the New Year. 

Happy New Year to all! 

Cheers to 2015!